Store signage forms an integral part of the shops overall appeal. If you are thinking about designing a store sign, and are looking for some creative ideas, here are five different types of signage that you may want to consider.
Why not have your sign literally come alive? Moss text, or moss graffiti, is a great way to have your store sign passively advertise. Creating moss text is easy, start off by finding or buying moss. Then wash the moss to remove as much soil as possible. For every small handful of moss add, 2 cups of buttermilk or yogurt, 2 cups of water, 1/2tsp of sugar and corn syrup if the mixture is too watery. The end mixture should be paint-like and can be applied with a paintbrush. Make sure it gets moderate sunlight and spray it with a water mist if necessary.
Anamorphic typography is text that forms a complete picture from a specific vantage point (perspective). Effectively the sign is spit up and warped so that unless the customer is standing in the right position, the words wont make sense. People are curious and often will try and find just the right point where it makes sense, this draws the customer in and they will remember the sign.
Using a collection of images to create a word or logo, is a great way to engage passers by. Why not create a sign out of images that spell out the name of your store? You could also reverse it and use the name of your store to create a related image. Text images are fun and easy to design they can be made out of anything, so don’t be afraid to experiment.
Laser Cut Text
Today it is easy to find companies willing to laser cut or mill text for signage. A laser cuter can cut out any typeface. The letters can be used or the negative or outline of the letters of can be used. Laser cutters are extremely accurate and can cut intricate and detailed patterns and designs. Depending on the laser cutter a wide-range of materials can be used including plastic, plywood, metal and even stone.
Mosaic is an ancient form of signage, however, it is very easy to do. Simply use a concrete or a cement mix to hold tiles in place. Mosaic tiles, however, can be anything you want from square ceramic tiles to mirrored tiles or even recycled bottle caps and stones. When making a mosaic, select the tiles based on the aesthetic of the rest of the store.
Signage is important for any store. It doesn’t matter if you are in a busy shopping mall of in a small rural town. The design of your sign delivers a message to potential customers and is key to drawing in foot traffic. Make sure your sign suits your store if you are looking for more ideas or assistance look up Tu Projects AUS .
By Grace Patterson